You have a great Website - but nobody can find it . You need S.E.O.

There is plenty of talk about being number one on Google, but just how can you ‘guarantee’ a high ranking position? The real truth is that you cannot guarantee a high ranking position in Google or indeed any other search engine. What an SEO campaign can do though is to ‘increase your chances’ through knowing how the search engines work and by ‘engineering’ your website pages and your page content to suit. In practice, good SEO practise can offer certain ‘guarantees’, but these are based on competence and not an affiliation with Google or any other search engine.

The ‘engineering’ involved relates to optimising the ‘tags’ of a web page for search engines.These ‘tags’ are hidden pieces (or items of coding) of programming code that a search engine sees but which do not alter the visual experience of the website. Google and indeedall other search engines are effectively very complex algorithms that process the information contained within the content on a web page, and in particular within these ’ tags’, to produce the ‘most relevant’ results in a statistical manner.

All search engines use paid advertising as their source of revenue and paid listings can be advantageous in certain types of scenarios. This could be when a new campaign is launchedand you want to get instant exposure on the search engines, or if your website is about to undergo big structural changes where you anticipate changes to the Search engine ranking of your site. So, in simple terms, whilst there are no guarantees with organic or natural search engine optimisation, a good internet marketer will possess the skills and competence to put you onthe first page of the search engine results pages for the relevant key phrases that will drivequalified visitors to your website.

As a start up or backup plan, Pay per click advertising is instant and measurable, but in the long run it will cost more per visitor for the majority of industries. Please also be aware that your competitiors may opt to spend all day clicking on your Paid Links - and costing you money.